Read More: Redmi Go is Xiaomi’s first $90 Android Go-powered smartphone This move will be a healthy competition for Transsion Holdings which is currently the main shareholder of Africa’s smartphone market. As a result of the new deal, Xiaomi will have an official store on Jumia, giving millions of consumers access to their products. To mark the partnership, Xiaomi will be launching its Redmi Go smartphone (which is an affordable smartphone tailored for this type of market) exclusively for the African market. For a start, the partnership will involve Nigeria, Kenya, Egypt, Ghana, Morocco, and Ivory Coast. After that, the deal is to spread into other countries among Jumia’s portfolio. The Global Senior Vice President & Head of International Business at Xiaomi says; Also See:Xiaomi is killing flagships with the Mi 9 Africa is a growing market for budget smartphones, an area of expertise for Xiaomi considering its success in India another budget-centric smartphone niche. This is in line with Xiaomi’s plan to spread beyond the borders of the Asian territory as it is doing in Europe and other parts of the World. So look forward to seeing their smartphones around you if you’re in Africa.
